Post Graduate Program in Digital Marketing

Postgraduate program in Digital Marketing with industry-relevant projects.

In collaboration with


First batch Start Soon

Starts from ₹ 5,000 /month*no cost EMI available

Course Type




Course Duration

6 Months

Capstone Project

1 Month

Program Fee

₹ 94,999 + GST
Digital Marketing - An Overview

RISE offers a PG Program in Digital Marketing in collaboration with Schbang Academy for students and professionals who want to kick start or switch careers into the digital marketing industry. The program covers basic to advanced concepts of digital marketing, which help learners to gain an overall understanding of the domain. The program will be delivered by trainers with over 7+ years of subject matter experience in digital marketing, currently working with some of the top brands in India.

What will you learn?
  • Understanding the differences between digital and traditional marketing
  • Understanding the role of technology in the shift from traditional to digital
  • Understanding the digital consumer
  • Competition in the digital domain and marketing intermediaries
  • Learning content, paid search, and social media marketing
  • Search engine optimisation and arrangement of content on the website
  • Development of online communities
  • Email and mobile marketing
  • Online reputation management

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Who is this course for?
  • Graduates keen to learn more about digital marketing & want to pursue careers as top marketers
  • Professionals who want to up-skill and re-skill to boost their career growth and gain a competitive edge in digital marketing
  • Digital marketing enthusiasts
  • Early and mid-working professionals who want a career switch

Learn industry-relevant skills and build a rewarding career

Key Highlights

Upon completing the course, we will award the student a certificate in Digital Marketing granted from RISE in collaboration with Schbang Academy.

You will receive guidance from our placement support team for up to 6 months. In addition, recruitment drives will connect you with the industry’s leading organisations.

We curate our courses for college students and working professionals to accelerate their skills. You will get opportunities to upgrade and stay relevant without compromising your profession.

Group projects offer opportunities to engage with peers and network. The collaborative work between students fosters academic growth, encourages active learning and boosts confidence amongst scholars.

Helping students build an impactful resume, receive industry mentorship on how to approach interviews and mock interview calls with subject-matter experts and industry’s top entrepreneurs.

Online classroom sessions and access to self-paced coursework such as videos, e-books and datasets. Hands-on training through homework, assignments and continuous assessments to track learning led by subject matter experts from Schbang Academy.
Companies that our students come from
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We know exactly what you need, which is why

Our approach to education is different

Leading Academic Excellence

At RISE, we ensure that all courses are carefully curated and co-designed with industry leaders, enabling students to learn the latest skills and gain knowledge that is industry-relevant and be future-ready.

LIVE Lectures

LIVE lectures with our globally acclaimed faculty and top industry mentors integrate your classroom experience with interactive learning.

Industry Ready Skills

We know that knowledge needs a hands-on application to create a meaningful learning experience, which is why industry-oriented projects & capstone projects form the bedrock of your training.

Transformative Learning

We believe that when you transform your learning, you also transform your thinking. So we align you with domain experts who will mentor you, using their experience and knowledge to guide you through real-time business scenarios.

Lifetime Learning

Learning never stops, which is why we enable lifelong learning associations through quarterly webinars and live sessions with industry mentors to keep you ahead of the curve, always.

Comprehensive Career Assistance

With a dedicated career support team, we help you navigate various milestones in your search for the right industry fit that matches your newly acquired skills with RISE's professional courses.


Schbang Academy

Schbang Academy is an in-house vertical of Schbang, a digital solutions-focused agency whose core strength lies in creative and technology transformation. Schbang Academy trainings are conducted with the inputs of their in-house subject matter experts, i.e. senior employees who have been practising in the industry for 9+ years and are constantly updated based on industry trends and updates. They aim to equip individuals with digital skills where training is curated based on contemporary industry standards.

PG Program in Digital Marketing
  • The Program is in collaboration with Schbang Academy
  • Taught by a team of experts from industry
  • Accelerated PG program with real-world exercises.
  • Industry-based capstone project.
Seeking career guidance?

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Scope of Digital Marketing

  • The current digital marketing industry stands at a valuation of $4.5 Billion.
  • Half of the top 10 jobs posted on LinkedIn are in the digital or media space. (Source - LinkedIn)
  • ₹107,987 crores were spent on advertising in 2022 (Source - Business Standard)
  • Social Media Manager
  • Paid Media Specialist
  • Copywriter
  • E-commerce Specialist
  • Content Strategist
  • Digital Marketing Manager
  • Performance Marketer
  • Visual Designer
  • Seo Executive
  • PPC Executive
  • Growth Marketing Manager
  • Marketing Analyst
  • Digital Marketing Head

The following industries have either adopted or are looking at a future involving digital marketing:

  • Automotive
  • Consumer Packaged Goods
  • Telecom
  • Real Estate
  • Retail
  • Ecommerce
  • Technology
  • BFSI
Average annual salaries for some of the digital marketing roles are as follows:

  • SEO Specialist: ₹ 1.8 Lakhs to ₹ 7.8 Lakhs with an average annual salary of ₹ 3.6 Lakhs.
  • Social Media Manager: ₹ 1.2 Lakhs to ₹ 9.7 Lakhs with an average annual salary of ₹ 4.0 Lakhs.
  • SEO Manager: ₹ 3.0 Lakhs to ₹ 15.4 Lakhs with an average annual salary of ₹ 6.0 Lakhs.
  • Digital Marketing Manager: ₹ 3.0 Lakhs to ₹ 18.0 Lakhs with an average annual salary of ₹ 6.4 Lakhs.
  • PPC (Pay-Per-Click) Manager: ₹ 3.9 Lakhs to ₹ 17.0 Lakhs with an average annual salary of ₹ 8.4 Lakhs.
  • Content Marketing Manager: ₹ 4.6 Lakhs to ₹ 22.0 Lakhs with an average annual salary of ₹ 10.4 Lakhs.

Source: AmbitionBox
Course details and fees
Topic Overview:
  • Introduction to digital marketing
  • Digital disruption (evolution of the internet)
  • Digital consumer
  • Engaging with digital consumer
  • Competition in the digital domain & marketing intermediaries
  • Website: a hub of digital marketing
  • How to arrange the information on a website?
  • Content marketing
  • Search engine marketing
  • Search engine optimisation
  • Steps for search engine optimisation
  • On page optimisation
  • SEO-local SEO
  • SEO-visual SEO
  • SEO-voice search
  • SEO-multilingual SEO
  • Paid search marketing
  • Affiliate marketing (online partnerships)
  • Social media marketing
  • Social media platforms/online communities
  • Email marketing
  • Mobile Marketing
  • Online reputation management
  • Data Analytics
  • Technological advancements
  • Ethical and legal concerns in digital marketing
  • Digital marketing failures
About Course
  • Rs.94,999+GST
    *Flexible payment available

  • Capstone project
  • 200 Hours of Learning
  • Weekly Live Sessions
  • Sessions with Industry Professionals
  • Doubt sessions
  • Top Tools covered
Your program experience
  • Learn  

    online from industry leaders and offline through coursework (videos and eBooks)

  • Practice  

    through case-studies and collaborative projects

  • Assess  

    with continuous post-module assessments so you can track your progress

  • Implement  

    with hands-on experience and real-life business modules

  • Engage  

    in masterclasses, webinars and workshops with industry leaders

  • Transform  

    your career with comprehensive placement assistance

Recruitment partners

With a dedicated placement support team, we go the extra mile to support you in your career with industry taught programs, industry-relevant training and industry-specific placements.

Our purpose goes beyond academic excellence.

As RISE, we are more than an ed-tech portal- we are an innovative, technology-first online campus set up with a mission to empower students across cities, stratas and societies to be socially and culturally aware leaders of tomorrow.

Contact Us

RISE, 11th floor, A wing, Amar business zone, Swati Park,
Veerbhadra Nagar, Baner, Pune, Maharashtra 411045.