RISE offers a PG Program in Marketing Research, curated by and in collaboration with Aeon Research, and approved by MRSI for students and working professionals who are interested in making an entry in the Market Research Industry. The course is designed to ensure that you get hands-on knowledge in marketing research and analytics and help you practise market research as per industry standards.
- Terms and terminologies used in the industry.
- Practical applications of market research across various categories and sectors.
- Get a detailed & practical understanding of different aspects of market research projects.
- Learn practical aspects of Marketing Resaerch like writing proposals, questionnaires, analysis plans and field briefing notes.
- Understand emerging trends in the industry- Future of Marketing Research.
- Learn from industry experts.
- Introduction to tools and techniques commonly used in Marketing Research.
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Applications of latest tools in Market Research
- Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
- Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
- Professionals who want to up-skill and re-skill to boost their career growth in this field.
- Students and professionals who want a career switch and to gain a competitive edge.
Curriculum/ Modules
Main Modules
| Module | Module Name | Total No of weeks |
|---|---|---|
| 1 | Market Research in Practice | 6 |
| 2 | Research Proposal | 6 |
| 3 | Research Implementation | 6 |
| 4 | Research Outcomes | 6 |
Elective Modules
| Module | Module Name |
|---|---|
| 5.1 | Advanced Analytics |
| 5.2 | Qualitative Research |
| 5.3 | Syndicated Research (Retail, Home, Media) |
| 5.4 | Consumer Research(BT, Communication, Product/Concept Test, CX) |
| 5.5 | Specialised Research Types ( Social, Political and B2B) |
Learn industry-relevant skills and build a rewarding career
Key Highlights
We know exactly what you need, which is why
Our approach to education is different
Leading Academic Excellence
At RISE, we ensure that all courses are carefully curated and co-designed with industry leaders, enabling students to learn the latest skills and gain knowledge that is industry-relevant and be future-ready
LIVE Lectures
LIVE lectures with our globally acclaimed faculty and top industry mentors integrate your classroom experience with interactive learning.
Industry Ready Skills
We know that knowledge needs a hands-on application to create a meaningful learning experience, which is why industry-oriented projects, case studies & capstone projects form the bedrock of your training.
Transformative Learning
We believe that when you transform your learning, you also transform your thinking. So we align you with domain experts who will mentor you, using their experience and knowledge to guide you through real-time business scenarios.
Lifetime Learning
Learning never stops, which is why we enable lifelong learning associations through quarterly webinars and live sessions with industry mentors to keep you ahead of the curve, always.
Comprehensive Career Assistance
With a dedicated career support team, we help you navigate various milestones in your search for the right industry fit that matches your newly acquired skills with RISE's professional courses.
- The Program is curated by and in collaboration with Aeon, and approved by MRSI.
- Taught by a team of professionals from Aeon Research.
- Curated keeping both technical and non-technicals in mind, intending to orient them towards the domain in Marketing Research.
- Industry-oriented capstone project, internship and case studies.
- Covers all changing trends in Marketing Research
- Industry-relevant content
- MRSI approved syllabus
- Program is designed & delivered by Industry Practitioners
- Practical approach rather than theoretical
- Guest lectures by Industry Leaders
- Covers introduction to latest tools in the market research domain
- The Program certification is accredited by the Market Research Society of India
- Rs 75,000+GST
*Flexible payment available
- 9 months of the program
- 30 case studies
- 2 months internship
- 180 Hours of Learning
- Live Sessions- on weekends
- Sessions with industry experts
- 90%+ lab oriented sessions
- Top 5 tools covered
- Learn
online from industry leaders and offline through coursework (videos and eBooks)
- Practice
through case-studies and collaborative projects
- Assess
with continuous post-module assessments so you can track your progress
- Implement
with hands-on experience and real-life business modules
- Engage
in masterclasses, webinars and workshops with industry leaders
- Transform
your career with comprehensive placement assistance
With a dedicated placement support team, we go the extra mile to support you in your career with industry taught programs, industry-relevant training and industry-specific placements.
FAQ
This certificate course features 30 case studies in the curriculum with approximately 180 hours of learning. An internship is added to the curriculum to provide experiential learning to students.
Additionally, any refund request within seven days from the date of fee payment can be refunded post deduction of the handling/registration charges of Rs.5000/- as applicable. Refunds will be processed within 45 working days.
