PG Program in Marketing Research

An industry-focussed program that prepares you as an insight-driven market researcher who drives positive business impact.

Curated by, and in collaboration with, Aeon Research

Endorsed By


Batch Starts soon

Starts from ₹ 7,750 /month*No Cost EMI Available

Course Type




Course Duration

9 Months

Capstone Project

2 Month

Program Fee

₹ 75,000 + GST
Marketing Research - An Overview

RISE offers a PG Program in Marketing Research, curated by and in collaboration with Aeon Research, and approved by MRSI for students and working professionals who are interested in making an entry in the Market Research Industry. The course is designed to ensure that you get hands-on knowledge in marketing research and analytics and help you practise market research as per industry standards.

What will you learn?
  • Terms and terminologies used in the industry.
  • Practical applications of market research across various categories and sectors.
  • Get a detailed & practical understanding of different aspects of market research projects.
  • Learn practical aspects of Marketing Resaerch like writing proposals, questionnaires, analysis plans and field briefing notes.
  • Understand emerging trends in the industry- Future of Marketing Research.
  • Learn from industry experts.
  • Introduction to tools and techniques commonly used in Marketing Research.
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Applications of latest tools in Market Research

Who is this course for?
  • Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
  • Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
  • Professionals who want to up-skill and re-skill to boost their career growth in this field.
  • Students and professionals who want a career switch and to gain a competitive edge.

Curriculum/ Modules

Main Modules

Module Module Name Total No of weeks
1 Market Research in Practice 6
2 Research Proposal 6
3 Research Implementation 6
4 Research Outcomes 6

Elective Modules

Module Module Name
5.1 Advanced Analytics
5.2 Qualitative Research
5.3 Syndicated Research (Retail, Home, Media)
5.4 Consumer Research(BT, Communication, Product/Concept Test, CX)
5.5 Specialised Research Types ( Social, Political and B2B)

Learn industry-relevant skills and build a rewarding career

Key Highlights

Upon completion of the course, our students are awarded a certificate in Marketing Research granted by RISE in collaboration with Aeon Research.

You will receive guidance from our placement support team for up to 6 months. In addition, recruitment drives will connect you with the industry’s leading organisations.

Our courses are curated by industry experts and leaders to enable graduates and working professionals to enhance their skills in marketing research. You will get opportunities to upgrade and stay relevant without compromising your existing profession.

Group projects offer opportunities to engage with peers and network. The collaborative work between students fosters academic growth, encourages active learning and boosts confidence amongst scholars.

We assist students in building an impactful resume, and offer industry mentorship on how to approach interviews and mock interview calls with subject-matter experts and the industry’s top entrepreneurs.

Students get access to online classroom sessions and self-paced coursework such as informative & insightful videos, e-books, datasets, case studies in addition to hands-on training through homework, assignments and continuous assessments to track learning led by subject matter experts from Aeon Research.
Companies that our students come from
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We know exactly what you need, which is why

Our approach to education is different

Leading Academic Excellence

At RISE, we ensure that all courses are carefully curated and co-designed with industry leaders, enabling students to learn the latest skills and gain knowledge that is industry-relevant and be future-ready

LIVE Lectures

LIVE lectures with our globally acclaimed faculty and top industry mentors integrate your classroom experience with interactive learning.

Industry Ready Skills

We know that knowledge needs a hands-on application to create a meaningful learning experience, which is why industry-oriented projects, case studies & capstone projects form the bedrock of your training.

Transformative Learning

We believe that when you transform your learning, you also transform your thinking. So we align you with domain experts who will mentor you, using their experience and knowledge to guide you through real-time business scenarios.

Lifetime Learning

Learning never stops, which is why we enable lifelong learning associations through quarterly webinars and live sessions with industry mentors to keep you ahead of the curve, always.

Comprehensive Career Assistance

With a dedicated career support team, we help you navigate various milestones in your search for the right industry fit that matches your newly acquired skills with RISE's professional courses.

PG Program Certification in Marketing Research
  • The Program is curated by and in collaboration with Aeon, and approved by MRSI.
  • Taught by a team of professionals from Aeon Research.
  • Curated keeping both technical and non-technicals in mind, intending to orient them towards the domain in Marketing Research.
  • Industry-oriented capstone project, internship and case studies.
Future scope of Business Analytics
The recent pandemic has brought with it a new reality into the market research domain that involves AI, automation, data and analytics, which has revolutionised the future of this domain.
Market Research Analyst, Competitive Intelligence Manager, Business Analysis Manager, Consumer Insights Manager, Statistician, Account Planner
Technological advancements, population change, environmental pressures, and evolving consumer values push market researchers to deliver accurate, insightful solutions with shorter turnaround times and smaller budgets.
Management, scientific, and technical consulting services, finance, insurance, and wholesale trade
Course details and fees
Program Highlights :
  • Covers all changing trends in Marketing Research
  • Industry-relevant content
  • MRSI approved syllabus
  • Program is designed & delivered by Industry Practitioners
  • Practical approach rather than theoretical
  • Guest lectures by Industry Leaders
  • Covers introduction to latest tools in the market research domain
  • The Program certification is accredited by the Market Research Society of India
About Course
  • Rs 75,000+GST
    *Flexible payment available

  • 9 months of the program
  • 30 case studies
  • 2 months internship
  • 180 Hours of Learning
  • Live Sessions- on weekends
  • Sessions with industry experts
  • 90%+ lab oriented sessions
  • Top 5 tools covered
Your program experience
  • Learn  

    online from industry leaders and offline through coursework (videos and eBooks)

  • Practice  

    through case-studies and collaborative projects

  • Assess  

    with continuous post-module assessments so you can track your progress

  • Implement  

    with hands-on experience and real-life business modules

  • Engage  

    in masterclasses, webinars and workshops with industry leaders

  • Transform  

    your career with comprehensive placement assistance

Recruitment partners

With a dedicated placement support team, we go the extra mile to support you in your career with industry taught programs, industry-relevant training and industry-specific placements.


The duration for the Postgraduate Program in Marketing Research is nine months. The course duration is seven months, and the internship duration is two months.

Yes. Beginners can apply to the Postgraduate Program in Marketing Research.

Yes. RISE offers a certificate for the Postgraduate Program in Marketing Research with a timeline of 8 months.

RISE has curated and customised this certificate course with the aim of teaching and providing our learners with world-class domain knowledge and expertise. The PG Program is curated by and in collaboration with Aeon Research and approved by MRSI for students and working professionals interested in making an entry into the Market Research Industry.

This certificate course features 30 case studies in the curriculum with approximately 180 hours of learning. An internship is added to the curriculum to provide experiential learning to students.

The Deferment Clause is – You can choose to defer your enrolment to a future batch scheduled in the next 12 months.”

Additionally, any refund request within seven days from the date of fee payment can be refunded post deduction of the handling/registration charges of Rs.5000/- as applicable. Refunds will be processed within 45 working days.

Yes, we have EMI options available. Our Marketing Research Program has EMI options starting from 7,750/month. To know more about EMI options, you can contact our admission consultants at +91 9049689898.

Our purpose goes beyond academic excellence.

As RISE, we are more than an ed-tech portal- we are an innovative, technology-first online campus set up with a mission to empower students across cities, stratas and societies to be socially and culturally aware leaders of tomorrow.

Contact Us

RISE, 11th floor, A wing, Amar business zone, Swati Park,
Veerbhadra Nagar, Baner, Pune, Maharashtra 411045.