PG Program in Marketing ResearchAn industry-focussed program that prepares you as an insight-driven market researcher who drives positive business impact.
Marketing Research - An Overview
RISE offers a PG Program in Marketing Research, curated by and in collaboration with Aeon Research, and approved by MRSI for students and working professionals who are interested in making an entry in the Market Research Industry. The course is designed to ensure that you get hands-on knowledge in marketing research and analytics and help you practise market research as per industry standards.
What will you learn?
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Applications of latest tools in Market Research
Who is this course for?
- Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
- Graduates who are keen to learn more about market research.
- Professionals who want to up-skill and re-skill to boost their career growth in this field.
- Students and professionals who want a career switch and to gain a competitive edge.
|1||Course Duration||6 Months Online learning + 2 Months Internship||modular certification course by RISEWUP & AEON|
|2||modules||4 compulsory + 1 optional||1.5 Months for each module|
|3||Live/Interactive Sessions||12 Per module||2 Per week in each module|
|4||Recorded video length||20 -30 minutes||2-3 per week|
|5||Recorded sessions||Maximum 18 per module||Maximum 72 recorded videos for the entire course|
|6||practise/Case Studies||30 Case Studies||for the entire course|
|7||Assignments||20 assignments||Individual and group assignments|
|8||Quizzes||30 Quizzes||for the entire course|
|9||Internship opportunity||2 Months||to be given post course completion|
|10||Internship presentation||1 final assignment||presentation of Learnings/Applications|
|11||Assessment of performance||A++ to D||Top 10 to be declared (for each module + cumulative)|
|12||priority placements||Interview opportunities||Top 10 performers of over all course to get priority|
|Module||Module Name||Total No of weeks|
|1||Market Research in Practice||6|
|5.3||Syndicated Research (Retail, Home, Media)|
(BT, Communication, Product/Concept Test, CX)
|5.5||Specialised Research Types ( Social, Political and B2B)|
Detailed course structure by modules
|Sr.No.||Module Name||Total no of weeks||Total Minutes per week||Self-Learning||Live Learning session (1 hour)|
|1||Market Research in Practice||6||69 – 90||Recorded video||12|
|2||Research Proposal||6||69 – 90||Recorded video||12|
|3||Research Implementation||6||69 – 90||Recorded video||12|
|4||Research Outcomes||6||69 – 90||Recorded video||12|
|5||Deep Dive into different research|
|6||69 – 90||Recorded video||12|
|Total Compulsory content||24 weeks||24 – 36 hours||24 – 36 hours of|
|Total Optional content||6 weeks||6 -9 hours||6 -9 hours of|
Upon completion of the course, our students are awarded a certificate in Marketing Research granted by RISE in collaboration with Aeon Research.
You will receive guidance from our placement support team for up to 6 months. In addition, recruitment drives will connect you with the industry’s leading organisations.
Our courses are curated by industry experts and leaders to enable graduates and working professionals to enhance their skills in marketing research. You will get opportunities to upgrade and stay relevant without compromising your existing profession.
Group projects offer opportunities to engage with peers and network. The collaborative work between students fosters academic growth, encourages active learning and boosts confidence amongst scholars.
We assist students in building an impactful resume, and offer industry mentorship on how to approach interviews and mock interview calls with subject-matter experts and the industry’s top entrepreneurs.
Students get access to online classroom sessions and self-paced coursework such as informative & insightful videos, e-books, datasets, case studies in addition to hands-on training through homework, assignments and continuous assessments to track learning led by subject matter experts from Aeon Research.
Companies that our students come from
Our approach to education is different
We know exactly what you need, which is why
PG Program Certification in Marketing Research
The Program is curated by and in collaboration with Aeon, and approved by MRSI.
Taught by a team of professionals from Aeon Research.
Curated keeping both technical and non-technicals in mind, intending to orient them towards the domain in Marketing Research.
Industry-oriented capstone project, internship and case studies.
Future scope of Marketing Research
The recent pandemic has brought with it a new reality into the market research domain that involves AI, automation, data and analytics, which has revolutionised the future of this domain.
Course details and fees
Program Highlights :
- Covers all changing trends in Marketing Research
- Industry-relevant content
- MRSI approved syllabus
- Program is designed & delivered by Industry Practitioners
- Practical approach rather than theoretical
- Guest lectures by Industry Leaders
- Covers introduction to latest tools in the market research domain
- The Program certification is accredited by the Market Research Society of India
Your program experience
With a dedicated placement support team, we go the extra mile to support you in your career with industry taught programs, industry-relevant training and industry-specific placements.
The duration for the Postgraduate Program in Marketing Research is eight months. The course duration is six months, and the internship duration is two months.
Yes. Beginners can apply to the Postgraduate Program in Marketing Research.
Yes. RISE offers a certificate for the Postgraduate Program in Marketing Research with a timeline of 8 months.
This certificate course features 30 case studies in the curriculum with approximately 180 hours of learning. An internship is added to the curriculum to provide experiential learning to students.
Additionally, any refund request within seven days from the date of fee payment can be refunded post deduction of the handling/registration charges of Rs.5000/- as applicable. Refunds will be processed within 45 working days.
Yes, we have EMI options available. Our Marketing Research Program has EMI options starting from 7,750/month. To know more about EMI options, you can contact our admission consultants at +91 9049689898.