PG Program in Marketing Research

An industry-focussed program that prepares you as an insight-driven market researcher who drives positive business impact.
 

Course Type

Online

Admission

Open

Course Duration

7 Months

Internship

2 Month

Program Fee

₹ 75,000 + GST

Marketing Research - An Overview

 

RISE offers a PG Program in Marketing Research, curated by and in collaboration with Aeon Research, and approved by MRSI for students and working professionals who are interested in making an entry in the Market Research Industry. The course is designed to ensure that you get hands-on knowledge in marketing research and analytics and help you practise market research as per industry standards.

What will you learn?

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Ready to RISE in your career?


    Applications of latest tools in Market Research

    Who is this course for?

    • Working professionals with experience in managing businesses, administrative and political operations, strategy, business development, or marketing.
    • Graduates who are keen to learn more about market research.
    • Professionals who want to up-skill and re-skill to boost their career growth in this field.
    • Students and professionals who want a career switch and to gain a competitive edge.

     

    Curriculum/ Modules

     
    Sr.No Topic Details Comments
    1 Course Duration 6 Months Online learning + 2 Months Internship modular certification course by RISEWUP & AEON
    2 modules 4 compulsory + 1 optional 1.5 Months for each module
    3 Live/Interactive Sessions 12 Per module 2 Per week in each module
    4 Recorded video length 20 -30 minutes 2-3 per week
    5 Recorded sessions Maximum 18 per module Maximum 72 recorded videos for the entire course
    6 practise/Case Studies 30 Case Studies for the entire course
    7 Assignments 20 assignments Individual and group assignments
    8 Quizzes 30 Quizzes for the entire course
    9 Internship opportunity 2 Months to be given post course completion
    10 Internship presentation 1 final assignment presentation of Learnings/Applications
    11 Assessment of performance A++ to D Top 10 to be declared (for each module + cumulative)
    12 priority placements Interview opportunities Top 10 performers of over all course to get priority

    Main Modules

    Module Module Name Total No of weeks
    1 Market Research in Practice 6
    2 Research Proposal 6
    3 Research Implementation 6
    4 Research Outcomes 6

    Elective Modules

    Module Module Name
    5.1 Advanced Analytics
    5.2 Qualitative Research
    5.3 Syndicated Research (Retail, Home, Media)
    5.4 Consumer Research
    (BT, Communication, Product/Concept Test, CX)
    5.5 Specialised Research Types ( Social, Political and B2B)

    Detailed course structure by modules

    Sr.No.Module NameTotal no of weeksTotal Minutes per weekSelf-LearningLive Learning session (1 hour)
    1Market Research in Practice669 – 90Recorded video12
    2Research Proposal669 – 90Recorded video12
    3Research Implementation669 – 90Recorded video12
    4Research Outcomes669 – 90Recorded video12
    5Deep Dive into different research
    types (optional)
    669 – 90Recorded video12
     Total Compulsory content24 weeks24 – 36 hours24 – 36 hours of
    pre-Recorded video
    48
     Total Optional content6 weeks6 -9 hours6 -9 hours of
    pre-Recorded video
    No Live

    Key Highlights

    Upon completion of the course, our students are awarded a certificate in Marketing Research granted by RISE in collaboration with Aeon Research.

    You will receive guidance from our placement support team for up to 6 months. In addition, recruitment drives will connect you with the industry’s leading organisations.

     

    Our courses are curated by industry experts and leaders to enable graduates and working professionals to enhance their skills in marketing research. You will get opportunities to upgrade and stay relevant without compromising your existing profession.

    Group projects offer opportunities to engage with peers and network. The collaborative work between students fosters academic growth, encourages active learning and boosts confidence amongst scholars.

    We assist students in building an impactful resume, and offer industry mentorship on how to approach interviews and mock interview calls with subject-matter experts and the industry’s top entrepreneurs.

    Students get access to online classroom sessions and self-paced coursework such as informative & insightful videos, e-books, datasets, case studies in addition to hands-on training through homework, assignments and continuous assessments to track learning led by subject matter experts from Aeon Research.

    Companies that our students come from

     

    Student Testimonials

    Featured In

     

    Our approach to education is different

     

    We know exactly what you need, which is why

    Leading Academic Excellence

    At RISE, we ensure that all courses are carefully curated and co-designed with industry leaders, enabling students to learn the latest skills and gain knowledge that is industry-relevant and be future-ready.

    LIVE Lectures

    LIVE lectures with our globally acclaimed faculty and top industry mentors integrate your classroom experience with interactive learning.

    Industry Ready Skills

    We know that knowledge needs a hands-on application to create a meaningful learning experience, which is why industry-oriented projects, case studies & capstone projects form the bedrock of your training.

    Transformative Learning

    We believe that when you transform your learning, you also transform your thinking. So we align you with domain experts who will mentor you, using their experience and knowledge to guide you through real-time business scenarios.

    Lifetime Learning

    Learning never stops, which is why we enable lifelong learning associations through quarterly webinars and live sessions with industry mentors to keep you ahead of the curve, always.

    Comprehensive Career Assistance

    With a dedicated career support team, we help you navigate various milestones in your search for the right industry fit that matches your newly acquired skills with RISE's professional courses.

    PG Program Certification in Marketing Research

    The Program is curated by and in collaboration with Aeon, and approved by MRSI.

    Taught by a team of professionals from Aeon Research.

    Curated keeping both technical and non-technicals in mind, intending to orient them towards the domain in Marketing Research.

    Industry-oriented capstone project, internship and case studies.

    Future scope of Marketing Research

     

    Course details and fees

     

    Program Highlights :

    • Covers all changing trends in Marketing Research
    • Industry-relevant content
    • MRSI approved syllabus
    • Program is designed & delivered by Industry Practitioners
    • Practical approach rather than theoretical
    • Guest lectures by Industry Leaders
    • Covers introduction to latest tools in the market research domain
    • The Program certification is accredited by the Market Research Society of India

    About Course

    Your program experience

    Recruitment partners

     

    With a dedicated placement support team, we go the extra mile to support you in your career with industry taught programs, industry-relevant training and industry-specific placements.

    FAQ

     

    The duration for the Postgraduate Program in Marketing Research is eight months. The course duration is six months, and the internship duration is two months.

    Yes. Beginners can apply to the Postgraduate Program in Marketing Research.

    Yes. RISE offers a certificate for the Postgraduate Program in Marketing Research with a timeline of 8 months.

    RISE has curated and customised this certificate course with the aim of teaching and providing our learners with world-class domain knowledge and expertise. The PG Program is curated by and in collaboration with Aeon Research and approved by MRSI for students and working professionals interested in making an entry into the Market Research Industry.

    This certificate course features 30 case studies in the curriculum with approximately 180 hours of learning. An internship is added to the curriculum to provide experiential learning to students.
    The Deferment Clause is – You can choose to defer your enrolment to a future batch scheduled in the next 12 months.”

    Additionally, any refund request within seven days from the date of fee payment can be refunded post deduction of the handling/registration charges of Rs.5000/- as applicable. Refunds will be processed within 45 working days.

    Yes, we have EMI options available. Our Marketing Research Program has EMI options starting from 7,750/month. To know more about EMI options, you can contact our admission consultants at +91 9049689898.